Profile Pic Rashi.JPG

Hi there! I am Rashi - an architect turned user researcher with a passion to understand and champion the user's perspective.

Currently, at EmployBridge, I lead discovery and evaluative research initiatives, informing strategic products and aligning them with company-wide objectives. My ability to communicate complex research findings effectively has fostered collaboration across diverse teams, ensuring a cohesive approach to design decisions.

In previous roles, I've spearheaded user research efforts at organizations such as adplist.org and HeyKaleb Co, where I redesigned onboarding flows and influenced product strategies through comprehensive research studies. My tenure at CovidWatch and UX Rescue honed my skills in usability testing and project management, resulting in significant improvements in user experience and conversion rates.

Having begun my career in architecture, I bring a unique perspective to UX, blending technical proficiency with creative problem-solving. From managing complex projects at gmp Architects to designing headquarters for global corporations, my background has instilled in me a deep appreciation for user-centric design and interdisciplinary collaboration.

Key Skills:

  • In-depth 1:1 Interviews

  • Usability Testing

  • Cross-functional Collaboration

  • Presentation & Communication

  • Strategic Planning & Project Management

I am enthusiastic about leveraging my diverse skill set and industry experience to drive meaningful impact in the UX space, collaborating with passionate teams to create products that delight users and drive business success. Let's connect to explore opportunities to innovate and elevate user experiences together.

 

Skills

πŸ“ Research expertise

User Research Planning
In-depth 1:1 Interviews
Contextual Inquiry
Usability Testing
Card Sorting
Affinity Mapping
Remote workshop facilitation
Participant Recruitment
Survey Design
Competitive & Market Research
User Journey Mapping

πŸ’» tools

User Interviews
Great Question
Lookback
Dovetail
Airtable
Maze
Miro
JIRA
Figma
Qualtrics

 

What others have to say

Kaleb Loosbrock, Lead User Researcher & Product Strategist

β€œI hired Rashi to act as an associate researcher on a large discovery research project. Rashi was everything I hoped for and more: attentive, curious, a quick learner, self-motivated, humble, and fun to work with. She was a literal life-saver for me on this project. β€œ

 

Kirk Gustafson, Product Design and User Experience Leader

β€œRashi’s research insights and recommendations across several research initiatives showed business stakeholders and a maturing product management team the value UX Research provides to the definition of company-wide strategic objectives, product roadmaps, and the selection of technology partners.